Iberia's website pulls EUR532 million in air ticket sales

The largest growth in web-based sales was reported on foreign-language and market-specific versions of the site, where the average increase was 17% in the year. Iberia’s Brazil site posted a sales rise of 119%, while the Russia site was close behind at 118%, followed by Argentina with 72%. In Europe, Iberia’s site for Italy showed a 47% increase, and that of the France site reached 23%.

(c) Centre for Asia Pacific Aviation. Date posted: 19-Mar-09

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