Alitalia extends multi-year cvontract with ITA Software

ITA Software, Inc., the leader in developing innovative solutions for the travel industry, today announced it has renewed its multi-year agreement with Alitalia. Committed to increasing customer loyalty and making its Web site one of the leading European e-commerce travel destinations, Alitalia will extend its use of ITA Software's QPX™, the ground-breaking airfare pricing and shopping system, to service travelers who search for flights on http://www.alitalia.com.

"When we migrated the Web business of AirOne onto Alitalia.com in 2009, QPX didn't miss a beat while supporting this dramatic increase in activity and massive growth in transaction volume, making our renewed co-operation with ITA Software a very easy decision," said Nicola Arnese, head of e-business, Alitalia.

An ITA Software customer since 2004, Alitalia takes advantage of QPX's advanced shopping features for its Web site to allow customers to execute the most flexible search queries across Alitalia and its airline partners. The powerful capabilities offered by the airline through QPX include:

* Flexible Date Search which performs a comprehensive, availability-checked search across any range of dates;

* Ideas for Travel multi-destination search capability, which allows customers to make more customized choices including destination themes across the Alitalia network; and

* Mille Miglia Award Shopping capabilities which offer Alitalia's most frequent travelers expanded flight reward redemption options.

"Alitalia was ITA's first European customer and we have worked closely with them for the past six years, while continuing to grow our European customer base. We are proud to have renewed our partnership with Alitalia, which reflects on the strength of our relationship and our complementary approaches to technology development and the customer experience," said David Peller, regional vice president, EMEA&India, ITA Software. "We look forward to working closely with Alitalia as they continue to take advantage of the innovations possible through QPX to increase customer loyalty and expand revenues."

(c) Centre for Asia Pacific Aviation. Date posted: 24-Feb-10

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