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Flybaboo changes its name to Baboo

14-May-2008
Airline Code [BBO]  View More Flybaboo News   
Flybaboo changes its name to Baboo

Tags :Continental Europe, Flybaboo

Flybaboo is changing its name to become Baboo. A new red and white vertical logo positions the brand more strongly, more visibly and in a more differentiated manner and now characterises the airline.

 

This change of image underpins the strong growth strategy implemented by the addition of four new destinations - three of which are in Eastern Europe - and by the arrival of three brand-new Embraer 190 aircraft.

These developments will enable Baboo to triple the number of its passengers. Jacques Bankir, CEO, commented, “In this fast-changing environment, our aims are to keep control of rapid growth and to explore new opportunities for partnerships, while attaining the profitability threshold. We also wish to accomplish these developments without departing from the Flybaboo spirit.” Baboo is continuing its expansion dynamic by adding the new destinations of St. Petersburg, Kiev, Sofia and Vienna, accompanied by an increase in the frequencies of existing flights. The Geneva-Nice route is thus to be increased to three daily flights as of the end of May.

In addition, Baboo is announcing the launch of a range of “Flexi fare” products comprising three classes of differentiated tariffs: Baboo saver class for economical fares, Baboo semi-flexible - a system similar to the one currently in force -, and Baboo flexible to offer its customers a maximum of benefits.

Soon Baboo’s customers will be able to fly aboard one of the three Embraer 190s that will be introduced between now and July 2008. Two further aircraft will be put into operation in spring 2009. This new aircraft, with a 100-seat capacity, offers a level of comfort never attained before on regional routes. With four abreast seating, a carry-on and hold baggage capacity previously unknown on regional aircraft, the E190 will be assigned to the longest routes in Eastern Europe and to some of the Geneva-Nice and Geneva-Rome flights.

The desire to retain the Flybaboo spirit is illustrated by the blend of freshness, youth and “being different” that remains present in the new identity. This new image meets not only the need for consistency but also the desire to impose a stronger positioning. In this respect some specifically Swiss features, such as the Swiss flag, the animals and the edelweiss, are part of this new brand universe. According to many passengers, they are associated with Swiss reliability.


© Centre for Asia Pacific Aviation. Date posted: 14-May-08


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